The Sexual Health Class Sexual Orientation - 1196 Words

In my sexual health class, we talked about sexual orientation. We had two guest speakers, one was a lesbian that was engaged and a transgender from a man to female. The lesbian speaker talked to us about how her journey went when she came out to her family and friends that she was a lesbian. She said it was not easy, but over the years her family started to support her decision of being with the same sex. For the transgender male to female had a different story. He was the only child and only had one girl in his life which was somewhat not by choice. He was young and a little girl asked him if he was gay and at that time he was in denial so he said no and when she asked will you go out with he was like he did not care, but after one week he got his best friend to break them up. I found that funny because he got his best friend to break them up because he did like that fact that she was a girl. But to make a long story short, he found out that in his middle school years that he loves the same sex and that he saw himself as a woman and not a male. A year ago, he came out to his family and friends that he was gay and that he was going through the change of became a transgender. The person that was most hurt was his father because he was the only child and he was a boy. As he grew up, his father was a bishop and soon became a pastor and it was hard for him to support his new daughter when the Bible says otherwise. It was just interesting that his father has to decide what to do.Show MoreRelatedSexual Education As A Mandatory Course Necessary For Young Adults940 Words   |  4 PagesSex education is quite a controversial topic in the world of education today. The act of informing young adults about sexual orientation, sexual health, sexual reproduction and the safety precautions in order to stay safe are all things that these young adults should know, but the problem is, who should have to teach them such a controversial topic? Should parents have to overcome the u neasy and uncomfortable feelings they face when mentioning such a topic to their children, or should the responsibilityRead MorePersonal Statement On Sexual Orientation922 Words   |  4 Pagestaking answering the questions to the Personal Autobiography on Sexual Orientation, I was able to reflect upon my life up to now as being a gay male from the Midwest. My first memories about really being exposed to sexual orientation would have to have been back in elementary school where sexual orientation was introduced by peers more or less as a name calling, playground name calling sort of thing—I was introduced to sexual orientation in a negative way. In terms of my parents, I would say the messagesRead MoreWhat Does It Affect Job Stratification And Economic Placement?1370 Words   |  6 Pagesbackgrounds, some of which are White, African, Asian, Hispanic, Chinese and many more. Born into a class or cast systems unknowing of the challenges yet to come and the stratifications th ey will face. No matter which factors these babies may be born into, each and every one will face some sort of stratification and inequality based on their society, and the way they are raised within it. Sexual orientation is just one factor of inequality in our culture, and I will discuss here how it affects job stratificationRead MoreSocial Stratification And Economic Placement1339 Words   |  6 Pagesbackgrounds, some of which are White, African, Asian, Hispanic, Chinese and many more. Born into class or cast systems unknowing of the challenges yet to come and the stratifications they will face. No matter which factors these babies may be born into, each and every one will face some sort of stratification and inequality based on their society, and the way they are raised with in it. Sexual orientation is just one factor of inequality in our culture, and I will discuss here how it effects job stratificationRead MoreHealth and Social Care Level 3 Unit 2 Essay819 Words   |  4 PagesMusab Omar Unit 2 ID No 20235744 Know Discriminatory practices in health and social care Discriminatory practice in health and social care happens for many reasons including some important factors that are normally the cause of discriminatory practice for example a person may be discriminated against because on the basis of their diversity. One important discriminatory practice is because of culture. A person’s Culture is important to them andRead MoreSexuality, Sexuality And Sexual Orientation1111 Words   |  5 Pagesthe mass media. The way your body develops and the way you feel and respond to others sexually creates your sexuality (â€Å"Sexuality and Sexual Orientation†, Youthoria). It can shape and affect people’s lives as well as our own. Sexuality can be influenced by culture, religion, media, friends and experiences. Some people are very sexual, while others experience no sexual attraction at all. Sexuality has always been treated as taboo and some people are uncomfortable talking about it so they avoid it. ForRead MoreAsset Inequities Of B lack Sexual Minority Essay1431 Words   |  6 PagesAsset Inequities of Black Sexual Minority Women’s Health An anthology edited by, Hull, Bell-Scott, and Smith (1982) titled, â€Å"All the women are White, all the Blacks are men, but some of us are brave† succinctly captures the ubiquitous pairing of women with Whiteness, Blackness with men. I would go further and argue that sexual minorities experience both gendered (maleness) and racialized (whiteness) coupling. Rendering the experiences of those who are Black, women and sexual minorities invisible (forRead MoreRecognition of Same Sex Marriage1592 Words   |  7 Pagesmarriage include â€Å"access to spousal benefits from Social Security; veterans, health, and life insurance programs; hospital visitation rights; the ability to make medical decisions for partners; and exemption from state inheritance taxes.† For example, Oliver could hypothetically develop a rare disease and needs to undergo extensive treatment. Due to the legislation in Tennessee, Oliver could not use his husband’s health insurance for treatment be cause they are not legally recognized as a marriedRead MoreSexual Education At Middle Or High School1152 Words   |  5 Pagesor high school and one day they came home, and you over heard them having a conversation on the telephone about the sexual education class that the school will be offering. Your heart starts racing because this is the conversation that you have been trying to avoid ever since your teen confided in you that they have a school crush. Could your child be wondering about sexual health? Could he or she be interested in the anatomy of how their bodies function? You wonder how much does your child alreadyRead MoreSame Sex Sexual Behaviors And The Prevalence Of Stis1413 Words   |  6 PagesDefinition of Health Issue Often times those who participate in hazardous sexual behaviors are exposed to sexually transmitted diseases, (STDs) also commonly referred as sexually transmitted infections (STIs). A term used to describe a host of various diseases or infections that are communicable by direct sexual contact, some of those diseases include: gonorrhea, chlamydia, syphilis, and genital herpes. Several studies conducted by researchers have concluded a relationship between gays and lesbians

Cultural Differences Between Social Systems And Human...

Last semester, I was given a story about am imaginary woman with imaginary research and I had to deem it either ethical or unethical. This for me, was quite easy as in reality this imaginary anthropologist was only in the research for the money. What I did not realize however is that anthropologists are faced with many challenges during their research. Whether it be their own society’s views that shaped how they view the world, or the backlash their ethnography created or even plain and simple cultural differences. Anthropology tries to account for the social and cultural variation in the world, but an important part of any anthropological project, such as an ethnography also consists of understanding similarities between social systems†¦show more content†¦To what extent do all humans, cultures or societies have something in common, and to what extent is each of them unique? Since we naturally like to compare and contrast ideas, we question those terms that are suppo sedly culturally neutral terms like kinship and gender role. It is acknowledged throughout the academia that all or nearly all societies have several features in common. However, many anthropologists challenge this view, and insist on the uniqueness of each culture or society. For anthropological fieldwork, and especially an ethnography, a society or a culture must be understood on its own terms. Anthropologists are, thus, suspicious of any application of a shared, universal scale to be used in the evaluation of every society. In order to pass judgement on the quality of life in a foreign society, we must first try to understand that society from the inside; otherwise, our judgement has a very limited view of the society in which we are studying. What is conceived of as â€Å"the good life† in the society in which we happen to live may not appear attractive at all if it is seen from a different vantage-point. In order to understand people’s lives, it

Maria Montessori and the New Education free essay sample

By ‘’New Education’’ she meant that we could set up a new education system that could replace the existing system, as the existing system is unable to find many problems faced by man, and that the new system could focus on the energies of children, to understand them, and channalise them to solve problems faced by the world rather than going to war. Dr Montessori felt that adults should improve their egocentric and authoritative attitude and approach children with humility and recognize their role as secondary. An adult must realize his job as secondary and should endeavour all that he can do to understand, support, and help him in the development stages. This she meant was the basic role of a mother as well as a teacher to help develop the child’s personality. She felt that the ‘’Child is not an empty vessel waiting to be filled’’(Montessori Principle and Philosophy, Topic 1 , Page 11). Where she clearly means that one had to understand the hidden potential of the child . And to understand what prevents an adult from the seeing the child as he is. She believed that we as adults fail to see the hidden /unknown potential of the child as we are habitual of seeing everything from our standpoint. We as adults underestimate the childs potential and without being a step by step guide , we start acting as the creator , considering good and evil in the child’s action from our standpoint. And that by accepting this attitude an adult invariably cancels the child’ personality unconsciously and in the bargain gets a conviction of zeal , love and sacrifice. ‘’The child is not an inert being who owes everything he can do to us, as if he were an empty vessel that we have to fill. No, it is the child who makes the man and no man exists who was not made by the child who he once was†¦it is the baby who produces the man†¦it is the child who absorbs material from the world about him; he who moulds it into the man of the future. ’’(Montessori Principle and Philosophy, Topic 3. 2 , Page 11). The need to focus on the child and the role of an adult is extremely important. She thought the we often pay attention to adults. But it is to understand that adults came into being much later. Before that they were children who were taught skills like hard-work, patience, care , study etc. Thus focusing on the protection of children’s rights and welfare was the key to progress in the society. Montessori noted that education was not the only link between adults and children. Instead the adult needs to realize the relations between adults and children. Dr Montessori felt that the child’s learning capacity is different from that of an adult. The child has unique natural powers to develop himself if there were no hindrance and arbitary discipline. She believed that the learning process between a child and an adult is very different . To prove that she had certain observations. The child learns from the environment. Draws clues from what is available to him, he is in a state of development unlike an adult who have reached a state of saturation. The child however is transforming every time absorbing as much as possible from the environment around. The child even progresses in many states , he has to develop many skills and thereby develops in order to grow, on the other hand an adult already has attained a learning level and performs a task to finish it. Adults are always result oriented , whereas the child is inquisitive , he wants to know How? What? Why ? in other words is more inclined to be process driven. The task given to the child intensifies his efforts, he wants to give the best shot and utilize all his energy, and in the process any help given at the stage is useful for the child. The child’s pattern of working is very different from that of adults , the child is in no hurry to finish the task and understands and comprehends in his own way or may even think of other ways. This makes him perfect the job. ‘’ It is the spirit of the child that can determine the course of human progress and lead it perhaps even to higher form of civilization. ’’(The essential Montessori, chapter 6, Pg 24). She believed that at the time of birth a child has a pre determined pattern of unfolding and has used a specific term to describe the same. She called it as the ‘’Spiritual Embryo’’ (Montessori Principle and Philosophy, Topic 3. 4 , Page 12). By saying this she meant that there are the two most important thing that are linked to this pattern, firstly the ability to interact with the environment and secondly , then freedom to reveal the true ‘’HIMSELF’’ and she thought that if these two factors are not satisfied the real personality of the child will not be realized to its true potential. Children have a lot of constructive energy and it is for us to realize the potential of this energy and to channalize it to the maximum. Another quotation that says ‘’Free the child’s potential and you will transform him into the world’’(Dr Maria Montessori ,Montessori alumbs, Curriculum guide book). This helps us clarify the concept better that unleashing the child’s full potential will not only give confidence but she also believed that , the child , who is the adult of tomorrow , will build and will be in a better position to develop a better world and future. By utilizing the complete potential in a child would lead to a better citizen of tomorrow who could efficiently look into the problems faced by the world. He can only be able to do so, if guided properly with care, sympathy, patience, warmth, and love to develop. Montessori thought that every child has a creative intelligence that exists in the unconscious state of mind. And that we as adults needs to realize this power. The child at this stage is very tender and has been compared to a crystal which absorbs all the beams of light and projects itself as twinkling diamond. By this she meant that the child at the tender age of about (0-3yrs) would be able to grasp much more if he is given the right and appropriate conditions and the right help, he would have a natural desire to learn and work utilizing the spontaneous goodness and love. She described a term called the ‘’Sensitive Periods’’ that are the early years of childhood in which a child and his personality develops to its maximum , as at this stage the child is very open to the environment taking clues and references to utilize to the most. Montessori believed that children interact with the environment and develop personalities. They have their own personal creative sensitivities, that help them develop their powers reacting to life. She also defined that sometimes a particular stimuli lasts until the need is fulfilled. The sensitive periods in other words can also be explained as the blocks in the life of a child where he is absorbed by each characteristic of the environment. She explained that the child’s needs are linked with the environment, just as the development of a language he speaks, uses of sense organs, way of walking, attention to minute details, social interests etc. She thought that it is during this period that the potential can be fully realized , and that a function can be more easily established and the abilities can be acquired more perfectly. Now at this stage, if the child loses his interest the ability drops down immediately. If his interests are not taken care of during the sensitive periods the opportunity for natural conquest is lost forever. This shall also have a very disturbing effect on his physic and personality. The new education must foster a new understanding of the real values of humanity and gratitude must be felt for those workers upon whom human life depends. There is something more. There is also the fact that if one has grown up with a veneration for humanity, one will not consent to become an unconscious, destructive force to destroy humanity. Men will not lend themselves to those erroneous ways which foolishly destroy the creators and maintainers of everything that provides for their existence. They will be unwilling to use the supernatural and universal powers which they possess for a cosmic cataclysm to destroy the fruits of civilisation. Having developed a conscience and sentiment towards human life, they will be incapable of cruelty; for cruelty belongs to a dead soul. men conscious of the value of humanity will refuse to obey an insane and absurd command as the one to destroy those who produce and maintain the civilisation in which we all live. Through all this shine forth the necessity and importance of educating the child. The child must not be considered as he is today, in his apparent weakness in relation to us. He must be considered in his power of potential man. Every human being is the result of the growth of the child; as every tree, even if gigantic, originated from the seed. Montessori thought that one should adopt a different approach to observe children. This develops the whole personality of the child by developing his sensory and intellectual capabilities. This method focuses on child centered learning . It means to develop self learning through self correcting materials. The child should be left to discover on his own and emphasis on concrete reality. Education cannot express itself in terms of any of these incomplete ideas of the past. The joy of life, the optimism of hope, freedom and independence, love amongst men, are the spontaneous and natural consequences of an education based on life. If these are to be realised, it is necessary to have the right conditions for normal life. It is necessary that all the latent energies should have the possibility of expansion. Only then can the character of man be formed; man will then be sure of his actions and capable of controlling them.

Teen Magazines and their Influences free essay sample

Looks at the influence of teen magazines on teenage girls and how it affects their views of themselves. This paper describes how teen magazines influence the way teenage girls view themselves and affect their self-esteem. The author examines the bombardment of perfect female images on girls, and how they struggle to achieve such standards of beauty. The paper discussed how young women begin to define themselves solely on how they look and how teen magazines teach girls that it is acceptable to be seen as objects. In the past few decades, teenage girls have been tremendously preoccupied with their looks. They are obsessed with their makeup, their hair, their clothes, and their weight. What is responsible for this obsession? If you flip through any one of the numerous teen magazines on the market, you will find on just about every page one of the following: a makeup ad, pictures of super-skinny, flawless models, tips on how to improve your looks or change your body, or pictures of girls being portrayed as sex objects. We will write a custom essay sample on Teen Magazines and their Influences or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page

Online Harassment and Cyber Mobs Essay Essays

Online Harassment and Cyber Mobs Essay Essays Online Harassment and Cyber Mobs Essay Essay Online Harassment and Cyber Mobs Essay Essay Essay Topic: Cyber Bullying Cyberbullying. we have all heard of it and most of us have even experienced it in some manner or another. There is no uncertainty. that being intentionally harassed in hostile manners on the Internet can hold fatal effects for the victims. And fatal effects were precisely what the 15-year-old Amanda Todd suffered. After assorted kinds of cyberbullying. Amanda Todd was broken down to her nucleuss and on October 10 2012 she committed self-destruction. Amanda Todd became universe famous for a YouTube picture. where she exposed all of the different sorts of on-line torment that she had been through. More or less the same thing happened to Anita Sarkeesian. Anita launched an online fundraising run. to make consciousness of how female characters are portrayed as sexual stereotypes in videogames. Unfortunately. Anita did non merely launch a run. but besides the beginning of a clip with rough on-line torment against herself. from people who disagreed with her undertaking. Anita is now a majo r voice when it comes to halting the torment of adult females on the Internet. which she proved in a address at the TEDxWomen event in 2012. It is incontestable that Anita Sarkeesian has been through many negatively affected emotions when she was harassed on the Internet. and she is non afraid to allow the audience know how it was like. She is of class utilizing poignancy to rouse the audience’s feelings. in order for her to acquire them on her side. Already in the beginning of the address. she reaches for the audience’s emotions: â€Å"All of my societal media were flooded with dainties of colza. force. sexual assaults. decease – And you’ll notice that these dainties and remarks were all specifically aiming me gender. †1 As the citation shows. the words that she has chosen are really powerful. Wordss like colza. force and decease are all words that have an immediate daze consequence on the audience. which is genuinely in her favour. Another manner that she communicates is with the usage of wit. Multiple times throughout her address she uses humourous words and phrases. which optimizes the relationship between her and the receiving systems. In add-on to the manner that she engages the audience in her address. Anita Sarkeesian besides masters expressed address techniques that help her carry the audience. One illustration is a rhetorical inquiry: â€Å"The thought being that if you were interested in the undertaking. you could donate. and if you weren’t interested. you could take non to donate. It’s reasonably straight frontward. right? I mean what could perchance travel incorrect? Yeah. †2 In other words. she is to the full cognizant of that the audience knows that something will travel incorrect with the undertaking ; she merely asks the inquiry in order to profit from the audience’s engagement. It is little small fast ones or techniques like these that help her carry the audience. As I pointed out earlier. Anita patterns poignancy in her address. This is withal non the lone signifier of entreaty that she patterns. Anita besides attempts to do herself a more trusty individual and she does that by doing herself appear as a strong character: â€Å"Do you wan na cognize what happened to my fundraiser after all that? Well foremost. the cyber rabble failed to hush me. as is grounds of me being here today. †3 So even though cyber rabble tried to hush her. she remained strong and rose above the influence. And that decidedly makes her a individual to believe. But how is the issue of on-line torment really looked upon? Well. in Singapore located in Asia on-line torment is looked upon with the same disgust as in America. They have similarly experienced self-destructive female victims. and they are hence ready to go through new Torahs against torment on the Internet: â€Å"Victims of torment suffer from deficient protection and face an ill-defined way when seeking resort. particularly when harassment occurs or spills over to day-to-day life. Minister for Foreign Affairs and Minister for Law. Mr K. Shanmugam. has indicated that new Torahs on torment will be tabled following twelvemonth. †4 Hence this citation. it is safe to state that on-line torment is non merely some local happenstance. but really a planetary job. Otherwise it is no secret to anybody. that the Internet is the fastest manner to distribute and portion thoughts. so if on-line torment is non yet a job on a world-wide graduated table. so it is merely a affair clip before it is. On the other manus. there is ever another side of the instance. and on-line torment is no exclusion. Merely every bit easy as it is to have electronic mails with hassling affair or even Facebook messages and tweets. merely as easy is it to cancel it once more. Some do for that ground. and other statements as good. portion the belief that on-line torment is overrated and non an existent job like physical intimidation: â€Å"Cyber intimidation is overrated. at that place. I said it. It is non a popular point of view to keep. but this is how I feel about cyber intimidation issues ( †¦ ) Electronic mails can easy be filtered. forum abuses can be reported and text messages can be filtered. blocked or used to follow back to the transmitter. Outside of the following portion which can be left to the parent to manage. a kid can be taught how to make the remainder easy. †5 Although the citation from above is merely from an on-line blogger and non another expert in this peculiar field. it is still a suited illustration of how on-line torment is looked upon otherwise. Without stating that either stance is right or incorrect. Anita Sarkeesian is a populating cogent evidence of on-line torment of adult females. which is adequate ground for this subject to be discussed and possibly cover with. Anita Sarkeesian may be a nice talker with good persuasive techniques. but that does non alter the fact that her narrative is true. Fortunately. she had the bravery and strength to get the better of the on-line torment that she was put through. but many misss like Amanda Todd don’t have the same fortitude. However. it is besides true that electronic mails and other on-line communications systems are really easy to manage. therefore it is possible with the right proficient knowhow to procure oneself from on-line torment and even cyber rabble. Despite the different positions on this subject. on-line torment is an on-going thing and it decidedly deserves attending.

Specificity of Japanese Verbs to Wear and to Play

Specificity of Japanese Verbs 'to Wear' and 'to Play' Some Japanese verbs are more specific when describing actions than English verbs. While there is only one verb used for a certain action in English, there might be several different verbs in Japanese. One of the examples is the verb to wear. In English, it can be used as, I wear a hat, I wear gloves, I wear glasses and so on. However, Japanese has different verbs depending on which part of the body it will be worn on. Lets take a look at how the Japanese describe to wear and to play. Boushi o kaburu. Ã¥ ¸ ½Ã¥ ­ Ã£â€šâ€™Ã£ â€¹Ã£  ¶Ã£â€šâ€¹ - I wear a hat. (Kaburu is used for putting on the head.)Megane o kakeru. ã‚ Ã£ Å'㠁 ­Ã£â€šâ€™Ã£ â€¹Ã£ â€˜Ã£â€šâ€¹ - I wear glasses. (Kakeru also means, to hang.)Iyaringu o tsukeru. ã‚ ¤Ã£Æ' ¤Ã£Æ' ªÃ£Æ' ³Ã£â€š °Ã£â€šâ€™Ã£  ¤Ã£ â€˜Ã£â€šâ€¹ - I wear earrings. (Tsukeru also means, to attach.)Nekutai o shimeru. ãÆ' Ã£â€š ¯Ã£â€š ¿Ã£â€š ¤Ã£â€šâ€™Ã§ ·  Ã£â€š Ã£â€šâ€¹ - I wear a tie. (Shimeru also means, to tie.)Sukaafu o maku. ã‚ ¹Ã£â€š «Ã£Æ' ¼Ã£Æ'•ã‚’å · »Ã£   - I wear a scarf. (Maku also means, to wrap around.)Tebukuro o hameru. 手è ¢â€¹Ã£â€šâ€™Ã£  ¯Ã£â€š Ã£â€šâ€¹ - I wear gloves. (Hameru also means, to insert.)Yubiwa o hameru. æÅ'‡è ¼ ªÃ£â€šâ€™Ã£  ¯Ã£â€š Ã£â€šâ€¹ - I wear rings.Tokei o suru. 時è ¨Ë†Ã£â€šâ€™Ã£ â„¢Ã£â€šâ€¹ - I wear a watch.Shatsu o kiru. ã‚ ·Ã£Æ' £Ã£Æ'„ã‚’ç â‚¬Ã£â€šâ€¹ - I wear shirts. (Kiru is used for putting on the body.)Zubon o haku. ã‚ ºÃ£Æ'Å" ãÆ' ³Ã£â€šâ€™Ã£  ¯Ã£   - I wear pants. (Haku is used for putting on the legs.)Kutsu o haku. é  ´Ã£â€šâ€™Ã¥ ± ¥Ã£   - I wear shoes. (Haku is also used for putting on footwear.)Omocha de asobu. 㠁Šã‚‚㠁 ¡Ã£â€šÆ'㠁 §Ã© Å Ã£  ¶ - I play with toys. (Asobu originally means, to amuse oneself.)Piano o hiku. ãÆ'”ã‚ ¢Ã£Æ'Žã‚’å ¼ ¾Ã£   - I play the piano. (Hiku is used to play the musical instrument that requires the manipulation of fingers.) Fue o fuku. ç ¬â€ºÃ£â€šâ€™Ã¥  ¹Ã£   - I play the flute. (Fuku is used to play the musical instrument that requires blowing.)Taiko o tataku. Ã¥ ¤ ªÃ© ¼â€œÃ£â€šâ€™Ã£ Å¸Ã£ Å¸Ã£   - I play the drum. (Tataku is used to play the musical instrument that requires beating.)Rekoodo o kakeru. ãÆ' ¬Ã£â€š ³Ã£Æ' ¼Ã£Æ'‰ã‚’㠁‹ã â€˜Ã£â€šâ€¹ - I am playing a record.Toranpu o suru. ãÆ'ˆãÆ' ©Ã£Æ' ³Ã£Æ'â€"を㠁™ã‚‹ - I play cards.Yakyuu o suru. 野ç Æ'を㠁™ã‚‹ - I play baseball. (Suru can be used for most sports.)Romio o enjiru. ãÆ' ­Ã£Æ'Ÿã‚ ªÃ£â€šâ€™Ã¦ ¼â€Ã£ ËœÃ£â€šâ€¹ - I play the role of Romeo.

Sports Marketing Assignment Example | Topics and Well Written Essays - 500 words

Sports Marketing - Assignment Example Sports marketing takes different forms. For instance, television networks sell airtime during main sport events. Marketers buy advertising spaces in stadiums to put their advertisements. Famous athletes also sell their images to marketers as celebrity endorsers. Sport is used to reach specific segment of a population. In most cases, the target market is men. This is with exception, however, from women sports such as netball and figure skating that attract female audience (Marketing Schools). Marketers choose to use sports for marketing because they find already developed market. They take advantage of the devotion and popularity that fans have towards their sports men and teams. It is assumed that marketers gain instant credibility in the fans minds if the marketer associates with the fans’ team or favourite sportsman (Marketing Schools). The marketer is considered a sponsor since the revenue goes to the team. Coca Cola Company for example, is always associated with Olympics (Fullerton & Merz p. 91). One disadvantage with sports marketing is that advertisements may be overlooked. This is because the sports marketing industry is so large, and there are very many advertisements. To avoid this and ensure effective brand marketing, a comprehensive marketing plan has to be developed. The plan encompasses estimations of resources and budget needed, time frame for the campaign, marketing objective, and the target audience and how they can be reached. The marketer needs an analysis of the entire marketing landscape to identify the most promising opportunities. Based on research findings, creative professionals will put types of advertisements that are in line with what the company wants to achieve. Brand marketing requires efficient market research. The professionals have to work hard to ensure the content of the adverts, connect the product and the sport. The adverts have to speak to the target population (Marketing Schools). This also helps in reducing ego